For those who are looking to find a partner, the internet will more than likely be the main space in which they are going to try their luck. One cannot but realize that the majority of today’s flirt and marriage market takes place in the World Wide Web. The eight-figure revenues of dating portals are impressive, even more so the amount of registered members: Parship counts over eleven million members, eDarling up to fifteen million (Baltzer, 2015). Main target group of the leading dating portals are‚ serious single men and women (in other words: single, love-seeking, potent academics who would like to complete their otherwise successful life with a well-functioning and monogamous relationship). The strategy seems to work: A current study (Cacioppo et al., 2013) analyzed a representative study of 19,131 US-citizens and the results do not only show that a third of Americans marriages started online, but that they even present a slightly positive correlation of Internet love with future marital satisfaction, and a slightly negative correlation with separation or divorce in comparison to couples who met in everyday life....
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